Of course, every entrepreneur should understand the benefits of advertising on Facebook.
Many may think that paid advertising contains some complex pitfalls and that you need to sit day and night to figure everything out and also monitor advertising campaigns.
In fact, paid advertising on Facebook is a great tool that you just need to study well and then you will start getting the results you need.
If we look at the market share of digital advertising, Facebook occupies about 20% here, and
only Google advertising is ahead.
Companies involved in e-commerce use Facebook advertising more than others to get
ahead of their competitors and stand out in the market.
Facebook uses a specific model called “pay-per-click” and that’s because it’s efficient and
fast
Let’s look at the benefits of advertising on Facebook
There are a lot of benefits of advertising on Facebook because you don’t have to do
expensive SEO and search for clients yourself, practically blindly.
You will already receive in your hands all the necessary tools with different necessary
settings that will allow you to bring target clients to your business who will be happy to
purchase your services or buyers of your goods.
Also, Facebook advertising is easy to set up and allows even a beginner to make certain
basic settings to start getting the first clicks. However, to set everything up correctly, you’d
better contact the experts who will manage your advertising and make the necessary
changes if necessary.
So let’s now take a closer look at the benefits of advertising on Facebook.
1. Micro Targeting the Right Audience
Advertisers should be able to focus on getting clicks on their ads from their target audience.
Facebook, like any other well-known offline platform, gives advertisers such a unique
opportunity.
The Facebook platform is rich in data and you can micro-target the exact audience that you
think will be most likely to buy your products or services.
The detailing of all advertising elements is very clear and allows you to narrow down the
data so that your advertising reaches exactly the person who would be most interested in i
You can customize advertising according to a person’s age, gender, location, interests,
income, etc.
For example, if you have an online store and you sell women’s clothing, then you can start
setting up an advertisement according to your ideas about the target audience.
You can even target ads to people who have already had some interaction with your brand.
They will also see your ads.
2. Different Types of Advertisements For Your Needs
If you begin to study paid advertising on Facebook, then of course you will be pleasantly
surprised that this platform offers variable types of advertisements. Often this is not available
on other similar advertising online platforms.
You can add your static advertising photo and of course a caption. If you want to show 10
photos at once, you can use Carousel, where the user can scroll through all the photos and
read everything as a story.
There are also many other types of advertising that you can explore for yourself
Once you have familiarized yourself with all the types of advertising on Facebook, all that
remains is to understand which type of advertising you need to use in your business.
3. Paid Advertising Turns Out To Be Cheap
If you have made all the necessary settings and conducted all the necessary tests in
advertising, but it still seems expensive to you, then most likely you did something wrong
somewhere.
Of course, the cost of advertising is regulated by many factors, namely your type of advertising, the number of advertisements, the niche in which you promote your products or services and other various factors, but if you know how to set up advertising correctly, it will not be very expensive for you.
If you, say, set up advertising so that 100 people came to you in FB Messenger, then with a
skillful setup of the sales channel you will be able to convert 20 people, that is, this means
that 20 people will become your clients. I will repeat once again that it is precisely with a
skillful setup of advertising that you will succeed.
Of course, there are industries where the cost per click can be high, but these are more
financial structures such as the banking sector, etc. In your case, most likely, if you set
everything up correctly, then the advertising costs will be minimal.
4. You Get Fast Results in Facebook Advertising
If you do not want to invest money in SEO optimization and use other strategies for not very
fast promotion of your business, then you can safely invest in paid advertising to get quick
and effective results.
Once you set up your ads in the Ads Manager and once they are approved by Facebook,
your ads will be seen by tens or even hundreds of thousands of potential customers. Your
target audience will start buying some of your products or services. You will start making a
profit right away.
That’s the beauty of paid Facebook advertising, you start getting results right away.
The main thing is to understand which products or services are most popular with your target
audience. Then you can focus on the category of goods or services that sell best and start
setting up ads for these goods and services to get more profit
5. Facebook Advertising For Your Business Goals
All advertisements can be created according to your business goals. This is done so that
almost any business can attract targeted leads.
You can set up advertising so that you get more traffic to your site, or so that users contact
you in FB messenger, and there you can skillfully convert them into buyers of your goods
and services.
It can be firmly and boldly stated that paid advertising on Facebook generally works a lot of
miracles, giving you a lot of advertising tools to use. The FB Ads Manager Tool allows you to
select those users who are actually very deeply interested in your topic.
This platform for advertising your products and services allows you to focus on those who
are most interested in buying what you offer them. The conclusion is that you should not
miss your chance to advertise your brand on Facebook.
6. Your Target Audience You Already Have
There are about 3 billion active users on Facebook and you get access to this so-called
database and your target audience is also there.
There is also very good news and it is that Facebook also owns Instagram and you also get
access to this platform for advertising your products and services.
Instagram is used by a younger audience and if you have something that you can offer
specifically to teenagers, then use this platform for advertising. Also, Instagram has a very
active female audience and you can also very actively show them ads on this platform to
make a profit.
Our team would also like to note the fact that, to begin with, you can generally try to create
IG reels and post them on Instagram absolutely free of charge, and then warm up the
interest of the target audience in your products with paid advertising.
7. Access To Acurate Data in the Advertising Account
Facebook Ads Manager allows you to measure each ad with powerful advertising tools.
No matter what size your company is and whether you are a small company with 5-7
employees or a large corporation with 100,000 people. You will still be able to effectively
track all the ads you create.
A full assessment of your advertising campaign allows you to clearly see the effectiveness of
advertising and understand where it fails or, on the contrary, exceeds all your expectations
from advertising.
In your advertising account, you will be able to see such indicators as the location of your
target audience, gender, age, user actions and much more.
You will then be able to set up your marketing funnel in such a way as to delete those ads
that do not bring results and optimize those that have already brought effective results
8. Access To Acurate Data in the Advertising Account
Facebook has a great tool that allows you to test the effectiveness of nearly identical ads to
understand what triggers in your ads users might respond to.
This is called A/B testing. It allows you to see what adjustments you might need to make
to improve one of the two ads.
You can set up split testing for possible types of ads. This can all be set up for 1-30 days
with a specific budget and different user audiences.
Try to use this powerful advertising tool to understand what your users like the most. It really
works wonders.
9. Paid Advertising Settings Are Very Simple
Setting up advertising is very simple and even a schoolchild can master it easily. You just
need to create a page on Facebook and then start setting up advertising for your needs.
Having already created a FB page, you can start creating ads by clicking “Business
Manager” in the admin menu. You can also create ads through the Ads Manager mobile app.
The next step is to set up goals, advertising campaigns, work with the target audience and
use the rest of the numerous tools that Facebook will provide you with for advertising.
The interface for setting up advertising may not be entirely clear at the very beginning. Step by step you will understand how easy it is to set up everything and you will be able to master
the settings very quickly. After all, it was said above that even a schoolchild can master it.
Wrapping Up
When you encounter something new, of course, you may not understand how some tools
work yet. However, over time, you master everything and understand how everything works.
Facebook advertising works exactly the same way. When you first encounter it, you may feel
like you don’t fully understand something. Very often, this affects the cost of your advertising
and it may seem to you that it is costing you a lot. However, over time, when you start testing
different ads, you find exactly those that begin to bring you excellent profits.
Don’t ignore Facebook advertising. This will allow your brand to become a leader on the
world stage and this is not a joke. A lot of unknown companies using advertising in social
media became famous in a fairly short time. If they were able to advertise with Facebook,
then you will be able to do the same.