My team can firmly and confidently say that every business should know how to run
facebook ads.
When someone thinks that this type of advertising does not bring profit, others are very
active in investing some part of their profits to further grow their business. This is quite a
correct decision.
Facebook advertising will allow you to take your business to a new level of profits. The main
thing is to understand and be able to properly run Facebook ads and if something does not
work out for you, then most likely you are doing something wrong.
Let’s look at how to do everything correctly and find reasons why you really need to invest in
Facebook advertising.
Reasons Why You Should Know How To Run Facebook Ads
The main reason is that you do not collect all the garbage traffic from the Internet, but clearly
understand what audience you need to target your advertising. You get only interested
people who are more likely to become your clients than those who just came to your site.
You can start advertising with a very minimal budget and then see what results you got at the
very beginning. Then, having understood which advertising showed the best result, you
move on and thus this effective strategy helps you greatly minimize your advertising costs.
This type of advertising is ideal for most online businesses. If you have a dropshipping
business, then this is a great platform to tell your target audience about your products. Do
you have a SaaS business? Again, you can perfectly promote it through Facebook
advertising.
If you do not know whether it is possible to promote your business through Facebook
advertising, then we will help you and answer your questions.
So why should you know how to run Facebook ads
1. Highly Customizable Ad Campaigns
No matter what your advertising goals are or what audience you’re targeting, Facebook has a great set of tools that allow you to customize your advertising to almost any audience.
Sometimes it seems that advertising cannot be set up due to some detail, but I hasten to tell
you that almost any business owner can increase profits if he correctly sets up Facebook
advertising for the desired target audience and uses all the tools of this advertising platform wisely.
Of course, as a beginner, it will be difficult for you to understand the entire list of advertising
tools and understand how they work, but over time you will understand everything.
2. Mega Targeted Audiences
Let’s imagine that you have your own cosmetics salon, or a similar online store, and you
want your products to be purchased by women from 25 to 49 years old who are located 3 km
from your store.
It is very easy to make such settings on Facebook and it will find you not only such girls, but
can also find those, for example, who like a special type of cosmetics, etc.
The main thing is not to waste your advertising budget, but to constantly test different types
of advertising ads you create.
If something doesn’t work as you’d like, it’s not a reason to despair. Think about what your
target audience needs and gradually turn off those ads that don’t give an effective result
3. Results You Can Measure
There is a very dangerous trap in traditional marketing when a website owner gives out
discount coupons to everyone with the hope that the coupon will be applied by the customer.
However, this is a very weak way to measure the results of your marketing campaign.
As for Facebook, the level of detail of your advertising campaign is extensive. You can
immediately see where the advertising gave a super result, and where it did not.
You can conduct multivariate testing to understand where the combination of text and
advertising image will bring you excellent results.
4. You Can Scale Everything Easily
In traditional marketing, scaling is a very complex process. You have to juggle different
advertising materials and this can be a difficult task.
When you create an advertising campaign on Facebook, there are no problems for you at
all. When you finish testing and see which ads gave you an effective result, you can scale
your ads either horizontally or vertically.
When you scale up, everything becomes much easier in terms of advertising. You don’t
spend a large advertising budget to get customers into your business. Also, Facebook
already understands very well, based on past results, who to show your ads to. All this leads
to the fact that you get a very effective result in your business due to the fact that Facebook
automatically conducts all processes. At the same time, you put minimal effort into
advertising.
5. You Get Endless Remarketing Possibilities
Sometimes you may feel like you could make more sales with Facebook ads, and that’s true.
If you’re missing something, you can also set up retargeting campaigns.
The Facebook advertising platform provides you with a tracking code called Pixel. This will
allow you to expand your advertising capabilities by creating custom audiences based on the
website data that the Pixel code tracks. Also, be sure to try using a powerful advertising
option, namely generating Lookalike Audiences. This option will allow you to reach a wider
audience.
With Facebook’s Pixel code, you literally have endless opportunities to retarget your
audience and provide custom and personalized offers to generate a conversion
6. Use Powerful Tools
Given that Facebook is constantly improving, new services and tools are constantly
appearing on the online services market that allow you to increase sales in your business
much more effectively.
There are many additional integrations that you can use to reach your target audience more
broadly. These include all sorts of chat bots, CRMs, payment systems, etc.
Try to understand which tools are effective for your online business. It often happens that
you have a dropshipping business, and you use the same customer acquisition tools as if
you had a web design website. Therefore, be careful when choosing tools in paid
advertising. Do not make unnecessary mistakes!
7. Facebook Advertising Is Cheap
It is impossible to give any specific prices or figures here regarding the price for advertising
on Facebook, since it is quite variable, and also everything depends on the settings of your
advertising campaign and its management. However, the price for advertising on Facebook
is cheap.
In any case, if you are a newbie and do not understand at all how to advertise on Facebook,
then you will most likely spend a lot of money on such advertising.
However, if you contact our agency, we will do all the work for you, and you can spend this
time on other tasks that are important to you.
Wrapping Up
If you want to get quick sales and a lot of customers, then Facebook advertising is a great
tool for this.
Facebook has created an optimal platform. There you can find a lot of useful tools and
options to create an optimal sales funnel through which customers will come to you.
If you still can’t bring clients to your business, then paid advertising is a great opportunity to
do it right now. The main thing is to skillfully use the online tools that you have available.
Then you will definitely see an increase in profits in your online business